Happy Jetting
In 2000, JetBlue brought humanity and optimism to air travel. But in 2008, the airline industry took a turn for the worse. Pessimism replaced optimism and now, more than ever, people hated flying.
With these challenges in mind, we decided it was time to take JetBlue out of the flying business altogether and start a new business, called Jetting.
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Responsibilities // Art Direction / Design / Concept Development /
CAMPAIGN CASE STUDY
TELEVISION
THE JETTER'S GUIDE TO JETTING AND OTHER JETLIKE THINGS
While other airlines fly, only JetBlue jets. To show the difference we made a book called the Jetter’s Guide To Jetting that demonstrates the ins and outs of the Happy Jetting Movement.
Click through the slideshow to see the individual pages.
OUT OF HOME
HAPPYJETTING.COM
In 2000, JetBlue brought humanity and optimism to air travel. But in 2008, the airline industry took a turn for the worse. Pessimism replaced optimism and now, more than ever, people hated flying.
With these challenges in mind, we decided it was time to take JetBlue out of the flying business altogether and start a new business, called Jetting.
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Responsibilities // Art Direction / Design / Concept Development /
CAMPAIGN CASE STUDY
TELEVISION
THE JETTER'S GUIDE TO JETTING AND OTHER JETLIKE THINGS
Click through the slideshow to see the individual pages.
OUT OF HOME
HAPPYJETTING.COM