Huggies Wipes
Huggies gave us a simple task: let parents know that Huggies Wipes can clean more than just butts. To do this we decided to tap into what keeps a lot of parents holding their breath at the park and hyperventilating at birthday parties… fear of mess. We needed to spread the news that mess is no longer a four letter word. Playing off of several parent’s neurosis we created Harry Hubble, a boy whose over protective mother kept him in a bubble, until she finds Huggies Wipes.
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Responsibilities // Art Direction / Design / Concept Development / Crazy Awesome DJ /
TELEVISION
BABY BUBBLE REMIX
Using GarageBand and some b-roll footage, I made this remix for all the moms out there who like to get down in the club.
MESSMAKER.COM
Go to MessMaker.com and make a mess for yourself.
CHILDREN'S BOOK
We made this book to tell the story of LIttle Harry Hubble. Harry's mom kept him inside a plastic bubble to keep him away from mess. Enter her discovery of Huggies wipes and the liberation of Harry.
We also did a print version of the book for magazine publication.
Huggies gave us a simple task: let parents know that Huggies Wipes can clean more than just butts. To do this we decided to tap into what keeps a lot of parents holding their breath at the park and hyperventilating at birthday parties… fear of mess. We needed to spread the news that mess is no longer a four letter word. Playing off of several parent’s neurosis we created Harry Hubble, a boy whose over protective mother kept him in a bubble, until she finds Huggies Wipes.
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Responsibilities // Art Direction / Design / Concept Development / Crazy Awesome DJ /
TELEVISION
BABY BUBBLE REMIX
Using GarageBand and some b-roll footage, I made this remix for all the moms out there who like to get down in the club.
MESSMAKER.COM
CHILDREN'S BOOK
We also did a print version of the book for magazine publication.