Four Second Fall
In the Spring of 2005, twelve friends created an organization which set out to tell the City of San Francisco that their beloved landmark was the world's foremost destination for suicide. With an extremely limited budget and a website, a three week blitz of guerrilla style advertising culminated in an art and music show featuring works by artists affected by the suicide of a loved one. The result was the largest donation in the history of the San Francisco Suicide Prevention.
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Responsibilities // Art Direction / Design / Brand Identity / Concept Development /
SUICIDAL BALLOONS
On Memorial Day hundreds of ballons twisted into the shape of people were released from atop Macy's in the heart of Union Square, the busiest shopping area in San Francisco. Attached to each balloon was an actual suicide note written prior to a San Francisco suicide. Only our url was added.
HAIKU 
We created over 250 suicide-themed haiku and wrote them in chalk all over every neighborhood in the city. The haiku pointed to foursecondfall.org, where a discussion on an unsightly bridge barrier was taking place.
WALKING BILLBOARDS
Dressed in Four Second Fall t-shirts we decided to use the monument itself. Facing out to the sea, we hugged the rails and played the role of someone pondering suicide. The backs of our shirts housed headlines and facts about the Golden Gate Bridge suicide victims.
POST CARDS
Postcards with Golden Gate Bridge suicide facts were placed in stores throughout San Francisco.
FOURSECONDFALL.ORG
Every facet of the campaign drove to foursecondfall.org. The site was dedicated to raising the issue of suicide off the Golden Gate Bridge and served as a forum to discuss what should be done about San Francisco's saddest statistic.
In the Spring of 2005, twelve friends created an organization which set out to tell the City of San Francisco that their beloved landmark was the world's foremost destination for suicide. With an extremely limited budget and a website, a three week blitz of guerrilla style advertising culminated in an art and music show featuring works by artists affected by the suicide of a loved one. The result was the largest donation in the history of the San Francisco Suicide Prevention.
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Responsibilities // Art Direction / Design / Brand Identity / Concept Development /
SUICIDAL BALLOONS
HAIKU
WALKING BILLBOARDS
POST CARDS
Postcards with Golden Gate Bridge suicide facts were placed in stores throughout San Francisco.FOURSECONDFALL.ORG