Huggies Diapers
Things got interesting on Huggies once the client came to terms with two basic facts:
1. Diapers are inherently scatological. 2. Parents actually have a sense of humor.
Here’s a smattering of poop jokes we were able to sell through:
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Responsibilities // Art Direction / Design / Concept Development /
JEAN DIAPER // TELEVISION
The client asked for a fashion spot to introduce the new Huggies Jean Diaper. Here's what we gave them.
JEAN DIAPER // OUT OF HOME
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PUPPET // TELEVISION
Babies aren't going to stand for saggy diapers anymore.
Things got interesting on Huggies once the client came to terms with two basic facts:
1. Diapers are inherently scatological. 2. Parents actually have a sense of humor.
Here’s a smattering of poop jokes we were able to sell through:
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Responsibilities // Art Direction / Design / Concept Development /
JEAN DIAPER // TELEVISION
The client asked for a fashion spot to introduce the new Huggies Jean Diaper. Here's what we gave them.
JEAN DIAPER // OUT OF HOME
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
PUPPET // TELEVISION
Babies aren't going to stand for saggy diapers anymore.