BUDWEISER // FAN BREW
In 1996 the city of Winnipeg suffered a devastating blow: the loss of their beloved Jets. After 15 years of hope and anticipation the Jets finally returned home. We wanted to give the fans that have waited so long a chance to be a part of history, and to own a symbol of the great times and games that are to come. So, we made the Budweiser Winnipeg Jets Fan Brew.
During the Jets opening weekend, we collected water from various Winnipeg locations in 3 sealed vessels. We placed the vessels in and around the MTS Centre (where the Jets Play) and encouraged the fans to bless the water with their well wishes and good luck. Before the puck dropped on the inaugural game, we poured the water on center ice. The remaining water was shipped to our local brewery, purified, and turned into a limited edition Budweiser Jets Fan Brew. We captured the process and turned it into a short film so Jets fans could relive the historic moment for years to come.
Lines formed at beer stores throughout Winnipeg in anticipation of the release of Budweiser Fan Brew. The 24,000 limited number of cases sold out in 4 days.
RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT / PRODUCT DEVELOPMENT /