Nobody comes to New York City to be comfortable. The city challenges you constantly - it’s packed, it’s competitive, it’s expensive. It can be anything but comfortable. Especially the apartments – they can be cramped, loud, no A/C, you name it. So, to highlight all the comforts Delta is adding to the flight experience in and out of New York City we decided to find New Yorkers living in the most uncomfortable apartments and help them escape with a little Delta comfort. 

These films were shot with vertical viewing in mind specifically FOR MOBILE and live on Delta’s IGTV channel.

To help tease our Short Stories we filled NYC subways with “windows” looking into the tiny apartments from our films. As people wait for their train they sneak a peek into what it’s like in these little spaces as well as the comforts of Delta’s cabin.

Because there's nothing New Yorkers love more than seeing how other New Yorkers live.

RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT /