http://www.grantmason.com Grant Mason // Art Director Tue, 21 Feb 2012 01:11:21 +0000 http://www.grantmason.com en http://www.grantmason.com/Budweiser-Canada-Flash-Fans http://www.grantmason.com/following/grantmason.com/Budweiser-Canada-Flash-Fans Tue, 21 Feb 2012 01:11:21 +0000 Grant Mason // Art Director 2737320 Budweiser Canada - Flash Fans To play beer league hockey in Canada you really have to love the game. Ice time is hard to come by and expensive. When you do get it, it’s either early morning or very late at night. It’s pure passion that drives 700,000 amateur hockey players across the country to play the game they love. They wait all week for that one glorious hour on the ice. And they make it count. They sweat. They play their hearts out. They sweat some more. When they play, it’s as if they’re playing for the cup. Even if they’re on a frozen pond. We wanted to give these guys the chance to live their dream. To reward their passion by giving them an experience they would never forget. Because Budweiser thinks they deserve it. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Concept Development / FILM THE MAKING OF FLASH FANS A lot of preparation is required for a shoot, especially when you only get one take. We made this "Behind the Scenes" video to show everything that went into pulling this thing off. http://www.grantmason.com/Umbro-Blackout-Collection http://www.grantmason.com/following/grantmason.com/Umbro-Blackout-Collection Thu, 18 Aug 2011 19:29:01 +0000 Grant Mason // Art Director 1718593 New York Cosmos Blackout Collection In 1977, at the height of the Cosmos run, NYC suffered an electrical blackout that shook the USA’s largest city to its core. This also happened to be the day the Carlos Alberto Torres, the Cosmos’ new star defender, arrived to join the team. In memory of this chapter in Cosmos history, Umbro launched a limited edition line of unique black-on-black apparel called the Cosmos Blackout Collection. We wanted to share Carlos’ story by letting him tell it himself. Through animation, print, out of home, and pop-up retail locations in New York and London, we shared the the story that began the race for the title. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / FILM We sat with Carlos and had him relive the beginning of what he called “the best time of my life.” We then partnered with the fantastic people at BUCK to bring his story to life. PRINT <img src="http://payload.cargocollective.com/1/0/1687/1718593/BLACKOUT_02.jpg" border="0" width="670" height="903" width_o="1270" height_o="1713" src_o="http://payload.cargocollective.com/1/0/1687/1718593/BLACKOUT_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/BLACKOUT_01.jpg" border="0" width="670" height="903" width_o="1270" height_o="1713" src_o="http://payload.cargocollective.com/1/0/1687/1718593/BLACKOUT_01_o.jpg" align="left" /> POP-UP RETAIL SPACE<img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120818.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120818_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120871.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120871_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120815.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120815_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120646.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120646_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120805.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120805_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120835.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120835_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120927.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120927_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120845-B.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120845-B_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1718593/L1120709.jpg" border="0" width="670" height="376" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1687/1718593/L1120709_o.jpg" align="left" /> We opened a store in New York City’s Lower East Side that helped further tell the story of the blackout, along with selling the product itself. This space also acted as the venue for the campaign’s launch party. Anomaly’s own Kevin Lyons designed the space with his usual heavy helpings of awesomeness. *We had originally planned to open it with a ceremonial brick tossed through the front window, but the landlord didn’t seem to like that idea. Click through the slideshow to see the space. http://www.grantmason.com/Umbro-New-York-Cosmos http://www.grantmason.com/following/grantmason.com/Umbro-New-York-Cosmos Fri, 29 Jul 2011 15:23:47 +0000 Grant Mason // Art Director 1293759 The New York Cosmos - Tailored by Umbro Umbro came to us with a tall order—sell New York Cosmos jerseys to kids all over the world. The only problem was that the actual team wasn’t set to take the field for a few years. With this challenge in mind, we decided to look to the most valuable member of the team - New York City. Instead of models or professional athletes we teamed up with street photographer Jamel Shabazz and captured images of real NYC soccer fans in every borough. From Little Italy to Chinatown to Harlem to Coney Island, we created over 20 executions with fans from all over the city, transforming the Cosmos into a symbol of New York swagger. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / OUT OF HOME <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_italians.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_italians_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_dancers.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_dancers_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_chinatown.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_chinatown_o.jpg" align="left" /> // ADDITIONAL IMAGES <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_katz.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_katz_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_moms.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_moms_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_mcsorleys.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_mcsorleys_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_rhastas.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_rhastas_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_group.jpg" border="0" width="670" height="517" width_o="1650" height_o="1275" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_group_o.jpg" align="left" /> MURALS & WILD POSTINGS <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_01.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_02.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_04.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1687/1293759/cosmos_01_insitu_04_o.jpg" align="left" /> RE-INTRODUCTION VIDEO WEBSITE NAVIGATION <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_05.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_02.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_04.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_03.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_03_o.jpg" align="left" /> WEBSITE GALLERY <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_07.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_06.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_08.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_09.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_10.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_10_o.jpg" align="left" /> WEBSITE TIMELINE <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_11.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_12.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_13.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_14.jpg" border="0" width="670" height="313" width_o="1387" height_o="650" src_o="http://payload.cargocollective.com/1/0/1687/1293759/Cosmos_site_layouts_14_o.jpg" align="left" /> http://www.grantmason.com/Motorola-Xoom http://www.grantmason.com/following/grantmason.com/Motorola-Xoom Fri, 01 Apr 2011 14:20:27 +0000 Grant Mason // Art Director 1127612 Motorola Xoom Motorola asked us to do more than just advertise their new tablet, they wanted to make a statement about their brand. And it wouldn’t hurt to call out Apple's restrictive platform. In a modern Orwellian world where technology has become a closed experience, we follow a young man who swims against the current in order to break through to the girl he loves and inspire her, with the help of the tablet, to simply open up. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / http://www.grantmason.com/Converse http://www.grantmason.com/following/grantmason.com/Converse Mon, 16 Aug 2010 17:22:13 +0000 Grant Mason // Art Director 513930 Converse Connectivity Converse has always been a part of music culture. From hip-hop to rock to hardcore, everyone wears chucks. With that insight in mind we created the second installment of 3 Artists. 1 Song. We searched the music world and found three artists who were less than likely to work together and asked them to collaborate on a track. “All Summer” brings together Kid Cudi, Rostam Batmanglij of Vampire Weekend and Bethany Constantine of Best Coast. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Concept Development / ALL SUMMER // MUSIC VIDEO ALL SUMMER // ALBUM ART<img src="http://payload.cargocollective.com/1/0/1687/513930/3Artists_1SongPR.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/1687/513930/3Artists_1SongPR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/513930/3Artists_1SongPR2.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/1687/513930/3Artists_1SongPR2_o.jpg" align="left" /> http://www.grantmason.com/Huggies-Diapers http://www.grantmason.com/following/grantmason.com/Huggies-Diapers Wed, 02 Jun 2010 21:09:16 +0000 Grant Mason // Art Director 435394 Huggies Diapers Things got interesting on Huggies once the client came to terms with two basic facts: 1. Diapers are inherently scatological. 2. Parents actually have a sense of humor. Here’s a smattering of poop jokes we were able to sell through: ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / JEAN DIAPER // TELEVISION The client asked for a fashion spot to introduce the new Huggies Jean Diaper. Here's what we gave them. JEAN DIAPER // OUT OF HOME<img src="http://payload.cargocollective.com/1/0/1687/435394/Jeans_OOH_02.jpg" border="0" width="670" height="1001" width_o="670" height_o="1001" src_o="http://payload.cargocollective.com/1/0/1687/435394/Jeans_OOH_02_o.jpg" align="left" /> ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// PUPPET // TELEVISION Babies aren't going to stand for saggy diapers anymore. http://www.grantmason.com/Four-Second-Fall http://www.grantmason.com/following/grantmason.com/Four-Second-Fall Fri, 14 May 2010 12:07:50 +0000 Grant Mason // Art Director 16276 Four Second Fall In the Spring of 2005, twelve friends created an organization which set out to tell the City of San Francisco that their beloved landmark was the world's foremost destination for suicide. With an extremely limited budget and a website, a three week blitz of guerrilla style advertising culminated in an art and music show featuring works by artists affected by the suicide of a loved one. The result was the largest donation in the history of the San Francisco Suicide Prevention. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Brand Identity / Concept Development / SUICIDAL BALLOONS <img src="http://payload.cargocollective.com/1/0/1687/16276/balloon_fall_01.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/balloon_fall_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/REACTION_01.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/REACTION_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/REACTION_05.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/REACTION_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/REACTION_04.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/REACTION_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/REACTION_06.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/REACTION_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/notes_01.jpg" border="0" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/0/1687/16276/notes_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/notes_02.jpg" border="0" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/0/1687/16276/notes_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/notes_04.jpg" border="0" width="450" height="450" width_o="450" height_o="450" src_o="http://payload.cargocollective.com/1/0/1687/16276/notes_04_o.jpg" align="left" /> On Memorial Day hundreds of balloons twisted into the shape of people were released from atop Macy's in the heart of Union Square, the busiest shopping area in San Francisco. Attached to each balloon was an actual suicide note written prior to a San Francisco suicide. Only our url was added. HAIKU <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_01.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_02.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_03.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_04.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_05.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/haiku_06.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/haiku_06_o.jpg" align="left" /> We created over 250 suicide-themed haiku and wrote them in chalk all over every neighborhood in the city. The haiku pointed to foursecondfall.org, where a discussion on an unsightly bridge barrier was taking place. WALKING BILLBOARDS <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_02.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_01.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_03.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_04.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_05.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_07.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_08.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/shirt_06.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/shirt_06_o.jpg" align="left" /> Dressed in Four Second Fall t-shirts we decided to use the monument itself. Facing out to the sea, we hugged the rails and played the role of someone pondering suicide. The backs of our shirts housed headlines and facts about the Golden Gate Bridge suicide victims. POST CARDS <img src="http://payload.cargocollective.com/1/0/1687/16276/POSTCARD_01.jpg" border="0" width="670" height="503" width_o="2592" height_o="1944" src_o="http://payload.cargocollective.com/1/0/1687/16276/POSTCARD_01_o.jpg" align="left" /> Postcards with Golden Gate Bridge suicide facts were placed in stores throughout San Francisco. FOURSECONDFALL.ORG <img src="http://payload.cargocollective.com/1/0/1687/16276/site_home.jpg" border="0" width="552" height="402" width_o="552" height_o="402" src_o="http://payload.cargocollective.com/1/0/1687/16276/site_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/site_something_1.jpg" border="0" width="552" height="402" width_o="552" height_o="402" src_o="http://payload.cargocollective.com/1/0/1687/16276/site_something_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/site_nothing.jpg" border="0" width="552" height="402" width_o="552" height_o="402" src_o="http://payload.cargocollective.com/1/0/1687/16276/site_nothing_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/site_about.jpg" border="0" width="552" height="402" width_o="552" height_o="402" src_o="http://payload.cargocollective.com/1/0/1687/16276/site_about_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/16276/site_forum.jpg" border="0" width="552" height="401" width_o="552" height_o="401" src_o="http://payload.cargocollective.com/1/0/1687/16276/site_forum_o.jpg" align="left" /> Every facet of the campaign drove to foursecondfall.org. The site was dedicated to raising the issue of suicide off the Golden Gate Bridge and served as a forum to discuss what should be done about San Francisco's saddest statistic. http://www.grantmason.com/Microsoft http://www.grantmason.com/following/grantmason.com/Microsoft Fri, 15 Jan 2010 23:32:28 +0000 Grant Mason // Art Director 154845 Microsoft It’s not easy to explain incredibly complex technology to IT guys who understand this stuff much better than we ever could. So, we figured, who better to explain all the intricacies of Microsoft’s products than the developers themselves? The only problem with this approach, of course, is that these guys can talk about this stuff for days. Our challenge to them? Explain the benefit of the product in 30 seconds or less. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / DONALD FARMER // SQL SERVER CHARLIE COLON // UNIFIED COMMUNICATIONS MARK RUSSINOVICH // WINDOWS SERVER NEWS NETWORK CASE STUDY http://www.grantmason.com/Halls http://www.grantmason.com/following/grantmason.com/Halls Mon, 23 Nov 2009 21:36:32 +0000 Grant Mason // Art Director 122279 Halls Heroes Getting sick is an unfortunate inevitability. But you can’t stay home every time you have a scratchy throat. That’s where Halls comes in. They might not cure you, but they’ll give you that little boost you need to get through the darkest months of the year. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Design / Concept Development / <img src="http://payload.cargocollective.com/1/0/1687/122279/librarian.jpg" border="0" width="670" height="983" width_o="846" height_o="1242" src_o="http://payload.cargocollective.com/1/0/1687/122279/librarian_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/STRIPES_02.jpg" border="0" width="670" height="983" width_o="846" height_o="1242" src_o="http://payload.cargocollective.com/1/0/1687/122279/STRIPES_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/brooklyn.jpg" border="0" width="670" height="983" width_o="846" height_o="1242" src_o="http://payload.cargocollective.com/1/0/1687/122279/brooklyn_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/indian.jpg" border="0" width="670" height="983" width_o="846" height_o="1242" src_o="http://payload.cargocollective.com/1/0/1687/122279/indian_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/MOD.jpg" border="0" width="670" height="983" width_o="846" height_o="1242" src_o="http://payload.cargocollective.com/1/0/1687/122279/MOD_o.jpg" align="left" /> HALLS DROP SANS ITALIC<img src="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_MASTER_8.jpg" border="0" width="670" height="518" width_o="1632" height_o="1264" src_o="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_MASTER_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_1.jpg" border="0" width="670" height="518" width_o="1632" height_o="1264" src_o="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_2.jpg" border="0" width="670" height="518" width_o="1632" height_o="1264" src_o="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_3.jpg" border="0" width="670" height="518" width_o="1632" height_o="1264" src_o="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_4.jpg" border="0" width="670" height="518" width_o="1632" height_o="1264" src_o="http://payload.cargocollective.com/1/0/1687/122279/ALPHABET_details_4_o.jpg" align="left" /> We created a font entirely out of Halls lozenges, to demonstrate how the product itself represents the little pep talk you need to get through the darkest months of the season. Click through the slideshow to see the details in the individual letters. http://www.grantmason.com/HappyJetting-com http://www.grantmason.com/following/grantmason.com/HappyJetting-com Thu, 18 Jun 2009 19:33:27 +0000 Grant Mason // Art Director 36756 HappyJetting.com Happyjetting.com provided an even more immersive adventure into jetting with plenty of jet-like activities for people to see and do. The site was a success. Millions of people spend an average of nine minutes on the site as opposed to the usual fifty-five seconds. Visit the archived version of HappyJetting.com and play around. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Responsibilities // Art Direction / Concept Development / <img src="http://payload.cargocollective.com/1/0/1687/36756/hj4.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj4_o.jpg" align="left" /> CASE STUDY <img src="http://payload.cargocollective.com/1/0/1687/36756/hj3_2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj3_2_o.jpg" align="left" /> FLYER OR JETTER QUIZ<img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow1.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow3.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow4.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow5.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow6.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow7.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow8.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow9.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow10.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow11.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow12.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow13.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow14.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow15.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow16.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow17.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow18.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_flow19.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_flow19_o.jpg" align="left" /> JET CLASS<img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class1.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class3.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class4.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class5.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class6.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class7.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/hj_class9_2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/hj_class9_2_o.jpg" align="left" /> THE RISE OF JETTING TIMELINE<img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline1.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline3.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline4.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline5.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline6.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline7.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline8.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.timeline8_o.jpg" align="left" /> JET STIMULATOR <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.jetsimulator1.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.jetsimulator1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.jetsimulator2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_5.jetsimulator2_o.jpg" align="left" /> FUN & GAMES <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_4.funNgames1.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_4.funNgames1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_4.funNgames2.jpg" border="0" width="670" height="391" width_o="670" height_o="391" src_o="http://payload.cargocollective.com/1/0/1687/36756/jetBlue_4.funNgames2_o.jpg" align="left" />