Amy Sedaris can’t drive and she doesn’t play video games. So it made perfect sense to partner with her to create her own custom level of Apple Arcade’s new absurdist, hilarious driving game WHAT THE CAR? 

This project was especially amazing for me because I was lucky enough to concept, capture photography, and direct this video - not to mention working with the talented and legendary Ms. Sedaris.

// AMY’S LEVEL //

We worked with Amy and game developer Triband to create Amy’s custom level. She made sure there was plenty of bunny, cheeseball, and ric rac representation. Plus making sure her car had a cute pair of heals.

// GAME POSTER //

I designed and shot the photography for this game poster that we used in PR to help get the word out about WHAT THE CAR? and the Apple Arcade launch.