HUGGIES // DIAPERS

 

Things got interesting on Huggies once the client came to terms with two basic facts: 1. Diapers are inherently scatological. 2. Parents actually have a sense of humor. Here’s a smattering of poop jokes we were able to sell through:

 

 

 

JEAN DIAPER // PRINT

 

"PUPPET"

 
RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT /