BUDWEISER // FLASH FANS
To play beer league hockey in Canada you really have to love the game. Ice time is hard to come by and expensive. When you do get it, it’s either early morning or very late at night. It’s pure passion that drives 700,000 amateur hockey players across the country to play the game they love. They wait all week for that one glorious hour on the ice. And they make it count. We wanted to give these guys the chance to live their dream. To reward their passion by giving them an experience they would never forget.
THE MAKING OF FLASH FANS
RESPONSIBILITIES // ART DIRECTION / CONCEPT DEVELOPMENT /