AT&T // CLOSE TO HOME
At any moment in the United States, 660,000 drivers are using their phones while driving. That is completely unacceptable. So we set out to convince people that even a quick look at your phone can take a life.
In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance.
EMAIL // :30
RESPONSIBILITIES // ART DIRECTION / CONCEPT DEVELOPMENT /