FS1 // PICK A SIDE
Turn on FS1 at any point in the day, and you'll see passionate analysts and former players debating the NFL rulebook, fiercely arguing about Lonzo Ball's jumper or shamelessly rooting for the Dallas Cowboys. But that's what makes sports great. When you're not wishy washy. When you have a point of view. When you PICK A SIDE.
*NOTE: THE LAST SPOT HASN'T AIRED YET SO MAKE THIS YOUR HOMEPAGE TO CHECK BACK IN REGULAR INTERVALS*
FS1 PICK A SIDE // SUBWAY TAKEOVER
To kick off the campaign, we turned New York subway cars into two-sided sports debates, where riders could literally pick a side depending on which side of the car they stood. Superteams: love 'em or hate 'em? The Knicks: optimistic or pessimistic about the upcoming season? Who won the Kyrie trade: Boston or Cleveland? Is Eli an elite QB or just meh?
Each side of the car was filled with takes. Some of which, were just a little too hot. This takeover only lived for 8 hours after one too many feathers were ruffled. But in that short time it earned over 1.64 BILLION impressions thanks to press coverage.
RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT /