Getting sick is an unfortunate inevitability. But you can’t stay home every time you have a scratchy throat. That’s where Halls comes in. They might not cure you, but they’ll give you that little boost you need to get through the darkest months of the year.

We created a font entirely out of Halls lozenges, to demonstrate how the product itself represents the little pep talk you need to get through the darkest months of the season.

RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT /