AT&T // THE NETWORK GUYS
AT&T had a bit of an image problem - probably deservedly so. Years of subpar service had given them a reputation as a weaker network compared to the competition. To combat that perception, they poured billions of dollars to improve their infrastructure.
Our task was to get the word out about AT&T’s very complicated, and very invisible, technological advances and explain why people should care - all without boring them to death.
RESPONSIBILITIES // ART DIRECTION / CONCEPT DEVELOPMENT /