JETBLUE // HAPPY JETTING
In 2000, JetBlue brought humanity and optimism to air travel. But in 2008, the airline industry took a turn for the worse. Pessimism replaced optimism and now, more than ever, people hated flying.
With these challenges in mind, we decided it was time to take JetBlue out of the flying business altogether and start a new business, called Jetting.
THE JETTER'S GUIDE TO JETTING
While other airlines fly, only JetBlue jets. To show the difference we made a book called the Jetter’s Guide To Jetting that demonstrates the ins and outs of the Happy Jetting Movement.
OUT OF HOME
Happyjetting.com provided an even more immersive adventure into jetting with plenty of jet-like activities for people to see and do. The site was a success. Millions of people spend an average of nine minutes on the site as opposed to the usual fifty-five seconds.
HAPPY JETTING // CASE STUDY
RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT /